Insights

The success of a website is not solely determined by its aesthetics but also by its performance and user engagement. The best way to measure, understand, evaluate and optimise your website is to embrace the Power of Analytics.

The speed of your website is no longer a mere luxury but a critical necessity. Users demand quick, seamless experiences, and search engines have taken note. In this blog post, we'll explore why website speed matters and the significant SEO benefits of having a lightning-fast and well-structured website. Let's delve into the world of web performance.

First impressions matter. And in most cases, your website will be the first touchpoint your customers will have with your business. Therefore, it must portray your brand personality, values and identity. To make a lasting impression and create memorable online experiences, you should consider the importance and relevance of micro-interactions. These subtle yet powerful elements can make a difference between a good and an unforgettable digital experience.

Choosing the right platform for your online store is a pivotal decision for its success. And we know it's not easy. The offer is varied and it's common to commit to the wrong one until it's too late or laborious to change. WordPress has been a popular choice due to its versatility and content management capabilities. However, it is not e-commerce-focused like Shopify, Magento or BigCommerce. As an example, we are comparing Shopify and WordPress, which hopefully will help you take advantage of their features.