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Shopify vs WordPress

Choosing the right platform for your online store

Reading Time:

3 min read

Publish Date:

Oct 13 2023

Choosing the right platform for your online store is a pivotal decision for its success. And we know it's not easy. The offer is varied and it's common to commit to the wrong one until it's too late or laborious to change. WordPress has been a popular choice due to its versatility and content management capabilities. However, it is not e-commerce-focused like Shopify, Magento or BigCommerce. As an example, we are comparing Shopify and WordPress, which hopefully will help you take advantage of their features.

WordPress: The Pros and Cons

WordPress is a content management system (CMS) that is used to create and manage websites. It is open-source, which means that it is free to use and can be modified by anyone. Although its primary use is to create and manage websites and blogs, it can be enhanced to create e-commerce sites through the use of third-party plugins like WooCommerce.


  1. Versatility
    WordPress is a versatile platform that can be adapted for e-commerce using plugins like WooCommerce.
  2. Content Management
    WordPress offers an intuitive content management system, which is beneficial for creating and organising product listings.
  3. Community and Support
    There is a robust WordPress community, offering a plethora of resources and plugins for e-commerce functionality.
  4. Customisation
    You have extensive design and functionality customisation options using themes and plugins.


  1. Complexity
    E-commerce functionality in WordPress can be complex, requiring multiple plugins and integrations.
  2. Security Risks
    Like traditional WordPress sites, e-commerce sites are vulnerable to security breaches, necessitating frequent updates and security monitoring.
  3. Performance Issues
    Scaling an e-commerce site on WordPress can lead to performance problems and slow loading times.
  4. Maintenance Burden
    Regular updates and maintenance are essential, which can become time-consuming as your product catalogue grows.

Shopify: The Pros and Cons

A fully-hosted e-commerce platform that offers a wide range of features and tools specially designed for online businesses. It provides users with a wide range of features and tools to manage their store, including the ability to add products, process payments, track inventory, and fulfil orders. Furthermore, the platform also offers a variety of customisable templates, apps, plugins, and other features that can help you create a professional-looking online store with minimal technical knowledge. 


  1. E-commerce Focused
    Shopify is tailor-made for e-commerce, offering a comprehensive set of tools for online store management.
  2. User-Friendly
    Shopify's user interface is intuitive, making it accessible for beginners while offering advanced features for experienced users.
  3. Security
    Shopify takes care of security and compliance, alleviating the burden of frequent security updates.
  4. Scalability
    Shopify scales effortlessly with your business, handling traffic spikes and growth without performance issues.
  5. Payment Methods
    Although both offer a wide range of payment methods, Shopify comes built-in with solutions such as Credit Cards, Paypal and Apple Pay. It can also be integrated with third-party gateways like Stripe and Square. WordPress also supports multiple payment gateways, but integrations are generally harder to set up and may require some development.


  1. More Costly
    While Shopify offers convenience, it comes at a cost. Monthly subscription and transaction fees may add up for small businesses. Depending on your requirements, custom themes and external apps can also add up to the costs. On the plus side, hosting is included in the subscription, while using WordPress has that extra expense to consider.
  2. Customisation Limitations
    While customisation is possible, it may depend on the theme functionalities and it is not as extensive as with a self-hosted WordPress site.
  3. Content Management
    Shopify's content management is not as robust or versatile for non-product pages compared to WordPress.
  4. Third-party Apps
    For some advanced functionalities, you may need to rely on third-party apps, which can increase expenses.


Both WordPress and Shopify are powerful platforms capable of generating an online storefront that represents and elevates your business. Shopify is generally easier to use, with a better user-friendly interface. WordPress offers a few more customisable options. Shopify comes fully geared up with all e-commerce functionalities out-of-the-box, like discount coupons, welcome, follow-up and abandoned cart emails. The same can be achieved in WordPress but with a little bit more work. Also, in terms of customer support, Shopify has a 24/7 team ready to help you when needed. WordPress relies heavily on the development community or third-party services. WordPress can be a perfect option for smaller online stores with a focus on content alongside products. Shopify is usually the go-to choice when you prioritise a seamless, secure, and scalable e-commerce operation.

Lately, it all comes down to your business needs and goals. So our advice is to plan upfront and map a list of must-haves and nice-to-haves features, in order to help you decide which platform suits you best.

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